Report 2/5
AOG 2026 focus: Massing Size, scale as a symptom
What the growth of AOG, from its first edition in 1997 to today, tells us about the maturity, ambitions and tensions of Vaca Muerta.
The Observatory’s second issue focuses on AOG Patagonia 2026, in the run-up to its most anticipated edition yet.
What the event’s growth — from its first edition in 1997 to today — tells us about the maturity, ambitions and tensions of Vaca Muerta.
Because at AOG it is not only square metres that grow. It also becomes visible who manages to turn presence into power, scale into legitimacy and visibility into real capacity.
The full commercialisation of floor space months in advance, the race for scale, the dispute over visibility, the architecture of presence and the pressure to capitalise on every instance are already producing clear signals about the state of the ecosystem.